The focus of this project was on modern Egypt references as we were mindful of the Western focus tending to be Ancient Egypt. Factoring the Egyptian Revolution (2011) in shaping the current generation’s perspective and aesthetics our aim was redefining “trash” into treasure” as Egyptian people have a great sense of resourcefulness and innovation.

Designer @ahmedwsorour 
Brand consultant: Katharine Nixon @katharine_nixon 
Photography and video direction: Eliška Kyselková @eliskasky
Videography: Harry Nelder @harrynelder 
Styling: Ahmed Sorour @ahmedwsorour, Katharine Nixon @katharine_nixon 
Performers: Samir Tahan @__itsmesamir Ahmed Al-Masri, Michael Moon @moon.vision 
Shoes: Jayda Hany @jaydahany 
Jewellery: Farah Abdelhamid @fforfarah 

Previously published on Naatal Media

NonEGYBoi has been selected for the Aesthetica Short Film Festival.